Welcome, European EdTech Alliance Members!
Land or Expand in the U.S. with the first and only Marketing & Sales Enablement Playbook.
Includes 20+ years of insights, resources, and actionable tools for navigating the U.S. EdTech market with ease.
*Exclusive EEA Rate: $795 USD
(Standard Rate: $995 USD)
Expertise Proven Through Experience.
Understanding the US EdTech market takes time, money, and lots of trial and error. We make it faster, more cost-effective, and a whole lot better.
It’s about Time
We save you time by bringing together information, insights, best practices, and tools to help you quickly and efficiently make decisions and take action.
Everything you need to build a Playbook, all in one place.
It’s about Money
If you spend any time in EdTech, you know how quickly the budget can get out of hand. From $1,200 just for the right to stand at a booth, to $20,000 for sponsoring webinars in major media outlets, the spending can be intense. It doesn’t have to be. We show you how to save money, make informed decisions, and how to avoid high-cost, low-value investments.
2-minute tour of Navigate
It’s about Experience
Our low-cost, subscription-based pricing means you get easy, affordable access to the same insights, plans, and tactical tools used by some of the fastest-growing companies in education.
The producers of Navigate EdTech have 20+ years in this market and represent $250M in ARR across its client portfolio… all from K-12 EdTech.
If you want to find your way into the U.S. EdTech market, you won’t find a better resource anywhere else.
Testimonials
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First Step is among the top authorities on EdTech marketing and go-to-market strategies. For those new to EdTech, Navigate is an essential tool for success. It's like having their team provide a comprehensive masterclass on EdTech marketing strategy, set within the context of their decades of knowledge and with the tools to put everything into action. I've been in C-level EdTech roles for 20 years, and believe this will be a game changer for many. Even those with a deep background in EdTech marketing will find that this is a helpful back-to-basics reminder of the fundamentals we need to keep at the forefront of our strategies.
Collin Earnst, Founder of Ed-tech Leadership Collective
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This is an amazing breadth of information you've provided to edtech founders in this resource, especially those unfamiliar with the intricacies of the US market. I’m very happy to recommend it widely.
Jessica Millstone, Managing Director of Copper Wire Ventures
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I can already pick out a few things I would have wasted money on or done the hard way without being exposed to the expert commentary. As a solo-entrepreneur, you know what direction you have to go but do not always know the first step. If I had this earlier, I would have approached the National Council of Social Studies differently. It was a great first conference, but I would have done more detailed planning upfront with the playbook.
Stephane Manuel, Founder of TrueFiktion
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Within ten minutes of exploring Navgate EdTech, I had three new concrete actions which can help position our product in front of decision makers. Not vague ideas, but actions. It's incredibly thorough in hitting all aspects of the EdTech space, yet easy to navigate and concise. This one product will save my Marketing team hundreds of hours of research and brainstorming. The best purchase I've made this year.
Stuart Miles, Director of Customer Success at Jupiter Ed
Everything you need. All in one place.
Buyer Personas
& Message Mapping
Organizational structures
Mindsets + motivations for decision makers + influencers
Tactical message alignment
Content Marketing
How to use Strategic Themes
when building CampaignsContent Strategy, including
Social MediaBest practices for working with Artificial Intelligence (AI) tools
Third-Party Branding
& Lead Generation
Lesser-known, higher-impact programs
Third-party channels
Webinar + on-demand leads
EdTech Events
Info on over 120 national + regional events (and counting)
Insider details re: private events
Programming ideas + best practices for event management
EdTech Trends
Size & Scope of the U.S. EdTech market with analysis
Demographic shifts + what that means for strategic planning
Updated regularly to keep you
in-the-know
And, so much more!
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Unmatched Market Insights, Based On Experience
Gain a comprehensive analysis of the U.S. Education ecosystem, leveraging profound insights into the market's structure, decision-making processes, and unrealized potential.
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The “How” And The “What”
Access a wealth of ideas and tools, enabling you to implement strategies that continue to drive marketing and sales success.
More than describing what you should do, we explain in precise detail just how you should do it. -
Guidance You Can Actually Use
Hear the unfiltered, experience-based recommendations from education advisors and industry experts. Specific insights that take years to accumulate and requires tens of thousand of miles to acquire, all available to you in one place.
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Real-World Advice That Cuts Through The Noise
Grounded, practical recommendations that are derived from hard-earned experience and help providers cut right to the heart of that matter, enabling informed planning and confident decisions about where to invest time, energy, and resources.
Exclusive Offer for
European EdTech Alliance
Save $200 with code EEA
Just $795/year
Price per license
Individual access to a wealth of knowledge, designed to inform your practice, improve your planning, and integrate data, best practices, and templates into your organization’s marketing and sales enablement work.