The Course
Everything you need to successfully market your EdTech products to U.S. schools
How Navigate EdTech Can Help
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EdTech Founders
Until you have the resources to scale, the research and insights within Navigate help your team do more with less.
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Marketing & Sales Teams
Navigate’s practical tips and proven tools empower your team with the knowledge needed to scale your brand and product.
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Transitioning Teachers & Education Professionals
Written in part by teachers who successfully made the leap, Navigate provides the necessary language and tools to guide your transition.
During your journey, you’ll learn…
K-12 Buyer Personas & Message Mapping
Who your buyers are and how to craft messaging that motivates them to purchase.
Education Data Services
Make sure your messaging makes it to your audience.
Content Marketing Strategies
How to create campaigns and content that align with your brand and team goals.
Tactical Event Planning
What to plan, how to plan it, and how to organize all of the details to make sure your team is prepared.
Third-Party Branding &
Lead Generation
Which third-party programs generate the most leads for your company.
Educator Social Networks
Grow your brand’s following and community by making connections in the right spaces.
EdTech Awards
How to submit your product for awards—and what to do when your product wins!
RFP Basics
What’s an RFP, how to create one, and tailoring each one to a different audience.
Chapter Format
Introduction: The topic overview and what to expect
Information & Insights: Historical context and data to inform your strategy
Best Practices: What do to, how to do it, and why
Key Players: Who you need to know in the space covered by the chapter content
Examples in Action: See the work we’ve done with our clients when possible, or what we’ve seen in the industry that informs our practices
Expert Commentary: Our experience-based opinions about what works and what to avoid
What to expect in Navigate…
Course Breakdown
Navigate consists of 13 chapters. Each chapter is broken into lessons and should take 1-2 hours to complete.
All content is available on-demand on desktop and mobile, so you can learn when and where it works best for you.
Make It Your Own
Our templates and additional materials are embedded throughout the lessons as a resource for you to build and level up your marketing portfolio.
Chapter Previews
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![Getting to Know the U.S. EdTech Market]()
Chapter 1: Getting to Know the U.S. EdTech Market
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![Buyer Personas & Message Mapping]()
Chapter 2: Buyer Personas & Message Mapping
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![Funding]()
Chapter 3: Funding
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![EdTech Events]()
Chapter 4: EdTech Events
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![Education & EdTech Associations]()
Chapter 5: Education & EdTech Associations
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![Educator Social Networks]()
Chapter 6: Educator Social Networks
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![Webinars]()
Chapter 7: Webinars
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![EdTech Awards]()
Chapter 8: EdTech Awards
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![Education Data Services]()
Chapter 9: Education Data Services
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![RFP Basics]()
Chapter 10: RFP Basics
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![Product Readiness]()
Chapter 11: Product Readiness
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![Content Marketing]()
Chapter 12: Content Marketing
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![Third-Party Branding & Lead Generation]()
Chapter 13: Third-Party Branding & Lead Generation
Small Investment. Big Return.
Bespoke services from a marketing agency are often out of reach for startups, small businesses, and educators transitioning out of the classroom.
We designed Navigate with that in mind.
Get the knowledge and materials needed to empower you as you step into the U.S. EdTech market. All from marketing professionals with experience outside and inside the classroom.
Frequently Asked Questions
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We created a 2 minute overview to preview the course.
Still have questions? No problem. Simply contact us to book your demonstration -
Yes we do! Please reach out to jim@firststepadvisors.com to inquire about an Enterprise-level quote for your organization.
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Our team does not provide reselling services. However, we are currently hard at work building an additional Chapter to support companies looking for resellers located in the U.S.