How attendees perceive your brand at a trade show goes a long way. It could mean the difference between your company closing the deal—or your competitor.
Maximize Your Return on Trade Show Events
With a combined 25+ years in the event space, the Navigate team knows events.
We created the Event Impression Score (EIS) to help EdTech teams show up strong at every exhibition.
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Boost Your Team’s Impact
Every trade show exhibit is a big investment. From production and shipping to staffing, making the most out of your investment is crucial.
We developed the Event Impression Score (EIS) to help you do just that.
By identifying areas for improvement and optimizing your performance at events, we can help you increase your lead generation, close more deals, and ultimately, improve your return on event investment.
Our evaluation looks at:
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Booth Presentation
Is your booth ready for show? Optimizing your booth presentation attracts more attendees and increases your chances of success.
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Booth Activities
Are your activities appropriate and engaging for attendees? The best booth activities connect your solution to your audience’s challenges, helping you leave a lasting impression.
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Staff Engagement
Your staff is a crucial aspect of your booth's success. Their engagement style, including initial hooks, discovery questions, prompts for demos, and authenticity, all go a long way to make your brand more likable.
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Lead Capture & Sales
Are you collecting leads and closing deals on-site? Your team’s lead capture and strategy for qualifying leads are essential for your trade show ROI.
Why do you need an EIS?
This unique opportunity will evaluate your on-the-ground effectiveness at trade shows. From initial presentations to meaningful engagement, our team will size up your exhibit and offer feedback based on in-depth expertise and recommendations grounded in more than 25 years of experience in EdTech events.
What You’ll Get
You’ll receive a report that includes a detailed evaluation of your presence and specific recommendations for improvement. And, you’ll get a benchmark score comparing you to others on the floor.
Ready to get your score?
Fill out the form to reserve a spot.
This unique opportunity will evaluate your on-the-ground effectiveness at trade-shows. From initial presentations to meaningful engagement, our team will size up your exhibit and offer feedback based on in-depth expertise and recommendations grounded in experience.
