The K-12 market runs on relationships, and relationships are built in specific places. This category covers every major venue for reaching district decision-makers, such asISTELive, AASA NCE, ASCD, private events, state associations, edWeb, with honest guidance on where to show up, in what capacity, and how to turn conference presence into pipeline. Includes event ROI, association engagement strategy, and how to build a 12-month presence that compounds.
A superintendent who won't answer a cold email will attend their association's annual conference and read their newsletter. Here's how EdTech companies should engage AASA, ASCD, CoSN, Council of the Great City Schools, edWeb, and state associations strategically.
