Implementation Success: Why the Teacher is Always Your End User
A former teacher of 13 years explains why districts sign contracts but teachers decide whether EdTech products actually get used and why your ICP needs a rethink.
Educator Voices
The practitioners who live inside the market, including superintendents, curriculum directors, technology leaders, teachers, speak in their own words about what's working, what they're looking for in EdTech partners, and what vendors consistently get wrong. Includes interviews, guest articles, and short-form market signals from the people EdTech operators are trying to reach.
Educator Perceptions, Part Two: What You’re Missing
Unmet needs ran through nearly every response to our national survey. A key one was differentiation. While the industry uses this as an SEO keyword or a presentation buzzword, it seems that this kind of daily challenge is being addressed by the industry in words only, not in deeds.
We Asked Educators What They Think About the Industry. Yikes.
We asked educators what they think about different aspects of the education industry. The results were insightful, heart-felt, and grounding. Let's just say that providers have their work cut out for them.
Educator Perceptions of the Industry...In their own words
But we’re exhausted, and we need less to do more. If companies want to make an impact, they need to start by truly listening to the people in the classroom.
Dear Ed Tech Companies: This One Might Sting
Recently, I sat in a product demo. I saw a button that said, "AI-powered." So I asked which Large Language Model it was built on. Or what that that button does or meant. The vendor said, "I am not sure. I will have to get back to you."