Unique, personal perspectives on the K-12 EdTech space, reflecting on what's changing, what's being misread, and what operators should be thinking about.
What my cold email inbox reveals about AI, personalization and the outreach that actually gets attention. I didn’t set out to study cold emails, but they kept arriving. Some were clearly automated, while others had obviously done their homework, referencing my company, my role, previous jobs and occasionally something
When 250 companies are declared the top EdTech companies in America, the phrase loses its meaning almost immediately.
I'm not suggesting we drain the warmth from our interactions. I'm not asking anyone to stop being enthusiastic. But there's a version of enthusiasm that is earned and specific and therefore actually moves people. Then there's a version that is reflexive and inflated and therefore moves no one.
Inequity is not transactional. It's a lived experience that has not quieted down in the past six years, much less the past 400 years. When an education company goes silent, it's transactional choice about whose discomfort gets prioritized.
