Every EdTech company has, at some point, been in a district conversation and realized too late that they were talking to the wrong person. Or worse, the right person, but with the wrong message. The buyer persona framework exists to prevent both failures at scale.
How to build a content program that builds trust with district leaders, generates qualified leads, and compounds in value over time.
A superintendent who won't answer a cold email will attend their association's annual conference and read their newsletter. Here's how EdTech companies should engage AASA, ASCD, CoSN, Council of the Great City Schools, edWeb, and state associations strategically.
