The K-12 Buyer Persona Guide for EdTech Companies
Every EdTech company has, at some point, been in a district conversation and realized too late that they were talking to the wrong person. Or worse, the right person, but with the wrong message. The buyer persona framework exists to prevent both failures at scale.
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Case Studies for Humans Not Robots
Your Case Studies Might Be Boring Because They Lack a Heartbeat
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An Under-Recognized Reason Your Contract May Be at Risk
You won the district enterprise contract, but if teachers aren't talking about you on their own time, your renewal is already at risk.
The EdTech Marketing Channel You're Completely Ignoring
School leaders and teachers are drowning in screen fatigue. If you want to win their trust, you need to get off their desktops and into their ears.
How to Build an EdTech Content Marketing Program That Generates Pipeline
How to build a content program that builds trust with district leaders, generates qualified leads, and compounds in value over time.
Learn. Know. Feel. Do
After 20 years training sales and marketing teams on event best practices, we've found one framework that holds up across every show. The four questions every conference conversation must answer.