You Cannot Wait for Your Audience to Find You. Here Is How to Borrow One.
Building your own audience from scratch takes time. Third-party lead generation programs let you access someone else's established audience.
Events & Associations
The K-12 market runs on relationships, and relationships are built in specific places. This category covers every major venue for reaching district decision-makers, such asISTELive, AASA NCE, ASCD, private events, state associations, edWeb, with honest guidance on where to show up, in what capacity, and how to turn conference presence into pipeline. Includes event ROI, association engagement strategy, and how to build a 12-month presence that compounds.
ISTELive Is the Biggest EdTech Conference. It Is Not Always the Best Investment.
ISTELive 2026 lands in Orlando June 28. Over 17,000 educators and industry professionals will show up. The exhibit hall will be packed.
Education Associations for EdTech Companies: A Strategic Engagement Guide
A superintendent who won't answer a cold email will attend their association's annual conference and read their newsletter. Here's how EdTech companies should engage AASA, ASCD, CoSN, Council of the Great City Schools, edWeb, and state associations strategically.