An Under-Recognized Reason Your Contract May Be at Risk
You won the district enterprise contract, but if teachers aren't talking about you on their own time, your renewal is already at risk.
Navigate EdTech
The EdTech Marketing Channel You're Completely Ignoring
School leaders and teachers are drowning in screen fatigue. If you want to win their trust, you need to get off their desktops and into their ears.
Learn. Know. Feel. Do
After 20 years training sales and marketing teams on event best practices, we've found one framework that holds up across every show. The four questions every conference conversation must answer.
The Conference Debrief Most EdTech Companies Skip
You spent good money on ISTE. You spent zero hours debriefing it. Five questions every EdTech team should answer within a week of every conference.
5 Things at Your Booth That Tell Prospects You Don't Want to Talk
Chairs in front. Phones out. Lunch on the counter. Five booth habits that quietly repel every prospect who walks past. We've made all of them.
Your Booth Has Four Jobs. Pick Someone for Each One
Five people on the floor and nobody is doing lead capture. The four jobs every EdTech booth needs to fill, and how to actually staff them.
Every Person at Your Booth Is One of Four People
After hundreds of K-12 conferences, we see one pattern: every attendee at your booth is one of four people. Knowing which one decides the conversation.
Educator Perceptions, Part Two: What You’re Missing
Unmet needs ran through nearly every response to our national survey. A key one was differentiation. While the industry uses this as an SEO keyword or a presentation buzzword, it seems that this kind of daily challenge is being addressed by the industry in words only, not in deeds.
Case Studies for Humans Not Robots
Your Case Studies Might Be Boring Because They Lack a Heartbeat
Accessibility Is Not a Feature, It’s a Requirement
On April 24, 2024, the U.S. Department of Justice finalized a new rule under Title II of the Americans with Disabilities Act, imposing significant digital accessibility requirements on public entities, including public schools and universities. The deadline is April 24, 2026.
We Asked Educators What They Think About the Industry. Yikes.
We asked educators what they think about different aspects of the education industry. The results were insightful, heart-felt, and grounding. Let's just say that providers have their work cut out for them.
How to Pull a Smarter Education Data List (And Actually Use It)
One of the most underutilized capabilities in EdTech marketing is the targeted list pull. Companies either avoid education data services entirely because they feel intimidating, or they engage a provider without enough preparation to get real value out of it.
Curriculum Mapping Is More Than Alignment, It's GTM Strategy
When we talk about curriculum mapping with EdTech clients, we usually have to reframe it first.
Educator Perceptions of the Industry...In their own words
But we’re exhausted, and we need less to do more. If companies want to make an impact, they need to start by truly listening to the people in the classroom.
How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
