Message Mapping for EdTech: A Step-by-Step Guide to Persona-Specific Positioning
Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
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Personalized Isn’t the Same as Relevant
What my cold email inbox reveals about AI, personalization and the outreach that actually gets attention. I didn’t set out to study cold emails, but they kept arriving. Some were clearly automated, while others had obviously done their homework, referencing my company, my role, previous jobs and occasionally something
Webinars Are the Only Marketing Educators Opt Into
Districts touch 3,000 edtech products a year and ignore most vendor outreach. Educators still rank webinars first among the professional learning that helps them improve. Here is what that means for how you fund the channel.
Deleting Data Is a Product Feature Nobody Wants to Build
When an EdTech customer leaves a platform, most people assume the process is straightforward. The contract ends, access is removed, and eventually the customer data is deleted. It sounds simple. The reality is far more complex.
An Under-Recognized Reason Your Contract May Be at Risk
You won the district enterprise contract, but if teachers aren't talking about you on their own time, your renewal is already at risk.
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If You're Going Global, Don't Go it Alone
Expanding into international markets without local knowledge is one of the more avoidable ways to waste a year and a significant budget.
Personalized Isn’t the Same as Relevant
What my cold email inbox reveals about AI, personalization and the outreach that actually gets attention. I didn’t set out to study cold emails, but they kept arriving. Some were clearly automated, while others had obviously done their homework, referencing my company, my role, previous jobs and occasionally something
Navigating the New Age of EdTech Talent: A Conversation with The Renaissance Network
We recently sat down with Lisa to discuss how her firm has evolved, the ways AI is streamlining the recruitment back-office, and why, despite the rise of automated tools, the "human touch" remains the most valuable currency in the marketplace.
Navigating the EdTech Job Market: A Q&A with Skip's Chelsea Maude Avirett
We sat down with Chelsea Maude Avirett, founder of EdSkip, to talk about what she's seeing across the education job market, from highly competitive remote roles and “ghost jobs” to AI skills, networking, and the functions where hiring remains active.