Message Mapping for EdTech: A Step-by-Step Guide to Persona-Specific Positioning
Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
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Case Studies for Humans Not Robots
Your Case Studies Might Be Boring Because They Lack a Heartbeat
Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
How to Pull a Smarter Education Data List (And Actually Use It)
One of the most underutilized capabilities in EdTech marketing is the targeted list pull. Companies either avoid education data services entirely because they feel intimidating, or they engage a provider without enough preparation to get real value out of it.
Four EdTech Awards Worth Pursuing (The Rest Are Participation Trophies)
So many EdTech award programs are not worth the time, effort, and expense. Here’s four that are worth it.
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It's TIME We Talked About EdTech Awards
When 250 companies are declared the top EdTech companies in America, the phrase loses its meaning almost immediately.
The Nation's Second Largest School District Just Told EdTech to Slow Down
When the second largest district in the country unanimously votes to audit its EdTech contracts and pull devices from its youngest students, the market is telling you something about where the conversation is headed.
Case Studies for Humans Not Robots
Your Case Studies Might Be Boring Because They Lack a Heartbeat
Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.