ISTE Is the Biggest U.S. EdTech Conference. It Is Not Always the Best Investment.
Just because ISTE is the biggest conference, doesn't mean it's the best one for your company. Let's break down what it takes to make the most of the experience.
Four EdTech Awards Worth Pursuing. The Rest Are Participation Trophies.
So many EdTech award programs are not worth the time, effort, and expense. Here’s four that are worth it.
Language in EdTech is Changing. I'm Not Super Excited About It.
Language is changing in EdTech, in business broadly, and just in general. I've noticed that something has crept into the way we talk to each other, and I think it’s corrosive to expressing how we feel about each other.
The U.S. K-12 EdTech Market in 2026: Size, Structure, and Opportunity
The U.S. K-12 EdTech market is part of a $214 billion global sector. But it's not one market, it's fifty-plus. Here's what the 2026 data on enrollment, funding, and market structure actually means for your go-to-market strategy.
How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
K-12 RFPs: A Primer for EdTech
A Request for Proposal is the most unambiguous signal the education market sends: a district has a defined need, has allocated budget, and is ready to select a solution. The only question is whether you are prepared to respond well enough to win.
Message Mapping for EdTech: A Step-by-Step Guide to Persona-Specific Positioning
Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
The K-12 Buyer Persona Guide for EdTech Companies
Every EdTech company has, at some point, been in a district conversation and realized too late that they were talking to the wrong person. Or worse, the right person, but with the wrong message. The buyer persona framework exists to prevent both failures at scale.