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If You're Going Global, Don't Go it Alone
Expanding into international markets without local knowledge is one of the more avoidable ways to waste a year and a significant budget.
Who Decided EdTech Should Stop Talking About Racial Injustice?
Inequity is not transactional. It's a lived experience that has not quieted down in the past six years, much less the past 400 years. When an education company goes silent, it's transactional choice about whose discomfort gets prioritized.
If You Don't Want People to Visit Your Booth, Have a Seat
I have walked a lot of conference exhibit halls over the past twenty years. The booths that pull people in and the booths that repel them are usually separated by one thing: whether the staff is standing at the edge of the space or hiding behind a table with their phones out.