Your Product Has a Standards Alignment Problem. You Probably Do Not Know How Big It Is.
Most companies entering the U.S. market assume their content is closer to ready than it actually is. The gap analysis tells a different story.
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Language in EdTech is Changing. I'm Not Super Excited About It.
Language is changing in EdTech, in business broadly, and just in general. I've noticed that something has crept into the way we talk to each other, and I think it’s corrosive to expressing how we feel about each other.
The U.S. K-12 EdTech Market in 2026: Size, Structure, and Opportunity
The U.S. K-12 EdTech market is part of a $214 billion global sector. But it's not one market, it's fifty-plus. Here's what the 2026 data on enrollment, funding, and market structure actually means for your go-to-market strategy.
Curriculum Mapping Is More Than Alignment, It's GTM Strategy
When we talk about curriculum mapping with EdTech clients, we usually have to reframe it first.
How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
K-12 RFPs: A Primer for EdTech
A Request for Proposal is the most unambiguous signal the education market sends: a district has a defined need, has allocated budget, and is ready to select a solution. The only question is whether you are prepared to respond well enough to win.
Message Mapping for EdTech: A Step-by-Step Guide to Persona-Specific Positioning
Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
The K-12 Buyer Persona Guide for EdTech Companies
Every EdTech company has, at some point, been in a district conversation and realized too late that they were talking to the wrong person. Or worse, the right person, but with the wrong message. The buyer persona framework exists to prevent both failures at scale.
Content Marketing Ain't Easy, But it Can Be
How to build a content program that builds trust with district leaders, generates qualified leads, and compounds in value over time.
Coming Soon!
Check back for insights and guidance related to career development in EdTech!
Why Education Associations Matter in Marketing...More than Ever
A district leader who won't answer a cold email will attend their association's annual conference and read their newsletter. Here's how EdTech companies should engage associations.