We Asked Educators What They Think About the Industry. Yikes.
We asked educators what they think about different aspects of the education industry. The results were insightful, heart-felt, and grounding. Let's just say that providers have their work cut out for them.
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How Much Screen Time Belongs in the School Day?
In July 2026, 37 K–12 classroom teachers in the First Step Advisors Education Network responded to a survey about classroom screen use. More than half, 53%, said they are actively trying to reduce screen time.
Implementation Success: Why the Teacher is Always Your End User
A former teacher of 13 years explains why districts sign contracts but teachers decide whether EdTech products actually get used and why your ICP needs a rethink.
Educator Perceptions, Part Two: What You’re Missing
Unmet needs ran through nearly every response to our national survey. A key one was differentiation. While the industry uses this as an SEO keyword or a presentation buzzword, it seems that this kind of daily challenge is being addressed by the industry in words only, not in deeds.
Educator Perceptions of the Industry...In their own words
But we’re exhausted, and we need less to do more. If companies want to make an impact, they need to start by truly listening to the people in the classroom.
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Webinars Are the Only Marketing Educators Opt Into
Districts touch 3,000 edtech products a year and ignore most vendor outreach. Educators still rank webinars first among the professional learning that helps them improve. Here is what that means for how you fund the channel.
Deleting Data Is a Product Feature Nobody Wants to Build
When an EdTech customer leaves a platform, most people assume the process is straightforward. The contract ends, access is removed, and eventually the customer data is deleted. It sounds simple. The reality is far more complex.
How Much Screen Time Belongs in the School Day?
In July 2026, 37 K–12 classroom teachers in the First Step Advisors Education Network responded to a survey about classroom screen use. More than half, 53%, said they are actively trying to reduce screen time.
5 Booth Behaviors That Hurt Your Brand (And 4 That Helped)
What does your booth say about your brand when no one's watching? I counted behaviors at ISTELive26. Some teams nailed it. Others didn't.