We've staffed dozens of clients' booths over the past twenty years. The pattern we see most often isn't understaffing. It's unassigned staffing. Five people on the floor and nobody is doing lead capture.
The four jobs at every booth
There are four roles that have to be covered at any exhibit, regardless of company size or booth footprint.
The recruiter/greeter works the edge of the booth. Eye contact, opens conversation, qualifies in ten seconds, and routes. Nothing else.
Lead capture is the one with the scanner, the iPad, the form, or whatever your CRM accepts. Sometimes this is the greeter. Sometimes it isn't. Either way, somebody owns it.
The presenter delivers the in-booth demo or the conference session. They are not also the greeter. The presenter is a magnet. The greeter is a funnel. They are different jobs.
The logistics owner handles setup, breakdown, restocking handouts, fixing the screen when it freezes, and making sure water and breath mints are within reach. The logistics owner is the reason the other three roles can focus.
