Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
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What Seatbelts Can Tell Us About AI Regulation
134 bills across 31 states are reshaping AI in education. Here's how past policy trends and one surprising historical parallel hint at what's next.
The Nation's Second Largest School District Just Told EdTech to Slow Down
When the second largest district in the country unanimously votes to audit its EdTech contracts and pull devices from its youngest students, the market is telling you something about where the conversation is headed.
Accessibility Is Not a Feature, It’s a Requirement
On April 24, 2024, the U.S. Department of Justice finalized a new rule under Title II of the Americans with Disabilities Act, imposing significant digital accessibility requirements on public entities, including public schools and universities. The deadline is April 24, 2026.
How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
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Webinars Are the Only Marketing Educators Opt Into
Districts touch 3,000 edtech products a year and ignore most vendor outreach. Educators still rank webinars first among the professional learning that helps them improve. Here is what that means for how you fund the channel.
Deleting Data Is a Product Feature Nobody Wants to Build
When an EdTech customer leaves a platform, most people assume the process is straightforward. The contract ends, access is removed, and eventually the customer data is deleted. It sounds simple. The reality is far more complex.
How Much Screen Time Belongs in the School Day?
In July 2026, 37 K–12 classroom teachers in the First Step Advisors Education Network responded to a survey about classroom screen use. More than half, 53%, said they are actively trying to reduce screen time.
5 Booth Behaviors That Hurt Your Brand (And 4 That Helped)
What does your booth say about your brand when no one's watching? I counted behaviors at ISTELive26. Some teams nailed it. Others didn't.