Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
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What Seatbelts Can Tell Us About AI Regulation
134 bills across 31 states are reshaping AI in education. Here's how past policy trends and one surprising historical parallel hint at what's next.
The Nation's Second Largest School District Just Told EdTech to Slow Down
When the second largest district in the country unanimously votes to audit its EdTech contracts and pull devices from its youngest students, the market is telling you something about where the conversation is headed.
Accessibility Is Not a Feature, It’s a Requirement
On April 24, 2024, the U.S. Department of Justice finalized a new rule under Title II of the Americans with Disabilities Act, imposing significant digital accessibility requirements on public entities, including public schools and universities. The deadline is April 24, 2026.
How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
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An Under-Recognized Reason Your Contract May Be at Risk
You won the district enterprise contract, but if teachers aren't talking about you on their own time, your renewal is already at risk.
The EdTech Marketing Channel You're Completely Ignoring
School leaders and teachers are drowning in screen fatigue. If you want to win their trust, you need to get off their desktops and into their ears.
How to Build an EdTech Content Marketing Program That Generates Pipeline
How to build a content program that builds trust with district leaders, generates qualified leads, and compounds in value over time.
Learn. Know. Feel. Do
After 20 years training sales and marketing teams on event best practices, we've found one framework that holds up across every show. The four questions every conference conversation must answer.