Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
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You Built the Curriculum. Now You Have a Publisher's Problem
The K-12 content landscape has changed. Some of the most effective instructional material being used in classrooms today wasn’t created by a traditional publisher.
One Document Ends Most of Your Event-Planning Chaos
If your event details live in twelve email threads and one person's memory, you do not have a plan. You have a single point of failure with a nice booth.
If an Event Cannot Survive a Business Case, It Does Not Deserve a Booth
"Everyone will be there" is not a reason to spend thirty thousand dollars. Here is the rationale that actually survives a budget review.
Navigating the New EdTech Frontier: An Authoritative Q&A with Kate Lee Carey
Kate Lee Carey offers a grounded, pragmatic voice in an industry often prone to hyperbole. Few individuals possess the dual-lens perspective that Kate brings to edtech.