Accessibility Is Not a Feature, It’s a Requirement
On April 24, 2024, the U.S. Department of Justice finalized a new rule under Title II of the Americans with Disabilities Act, imposing significant digital accessibility requirements on public entities, including public schools and universities. The deadline is April 24, 2026.
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Culturally Responsive Content Should Not Be Controversial
Let's get something out of the way before we go any further. Representation in educational materials is not a political position. It is a product quality requirement (an important one). Conflating the two is one of the more expensive mistakes an EdTech company can make when entering the
Curriculum Mapping Is More Than Alignment, It's GTM Strategy
When we talk about curriculum mapping with EdTech clients, we usually have to reframe it first.
Your Product Has a Standards Alignment Problem. You Probably Do Not Know How Big It Is.
Most companies entering the U.S. market assume their content is closer to ready than it actually is. The gap analysis tells a different story.
Spanish Is the Minimum. U.S. Language Requirements Go Further Than Most Companies Do
the United States does not have an official national language. English is the dominant language of instruction in most public schools, but the linguistic diversity of American students particularly in the largest state markets is a product requirement, not an optional feature.
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Case Studies for Humans Not Robots
Every EdTech success story follows the same exhausted script.
Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
We Asked Educators What They Think About the Industry. Yikes.
We asked educators what they think about different aspects of the education industry. The results were insightful, heart-felt, and grounding. Let's just say that providers have their work cut out for them.
How to Pull a Smarter Education Data List (And Actually Use It)
One of the most underutilized capabilities in EdTech marketing is the targeted list pull. Companies either avoid education data services entirely because they feel intimidating, or they engage a provider without enough preparation to get real value out of it.