How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
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If You Don't Want People to Visit Your Booth, Have a Seat
I have walked a lot of conference exhibit halls over the past twenty years. The booths that pull people in and the booths that repel them are usually separated by one thing: whether the staff is standing at the edge of the space or hiding behind a table with their phones out.
Who Decided EdTech Should Stop Talking About Racial Injustice?
Inequity is not transactional. It's a lived experience that has not quieted down in the past six years, much less the past 400 years. When an education company goes silent, it's transactional choice about whose discomfort gets prioritized.
The Conference Starts Three Weeks Before You Get There
Companies that come back from conferences with real traction are the ones that treated the conference as the last step in a preparation process, not the whole event.
Your Product Has a Standards Alignment Problem. You Probably Do Not Know How Big It Is.
Most companies entering the U.S. market assume their content is closer to ready than it actually is. The gap analysis tells a different story.
Dear Ed Tech Companies: This One Might Sting
Recently, I sat in a product demo. I saw a button that said, "AI-powered." So I asked which Large Language Model it was built on. Or what that that button does or meant. The vendor said, "I am not sure. I will have to get back to you."
Tablet Learning is Changing the Future of English Learning in China
In 2025, Chinese families bought 6.32 million AI learning tablets - a four-year surge that has seen annual sales nearly double since 2021 (3.34 million units). The broader educational device market is expected to grow significantly over the next few years and expand beyond the Chinese borders.
Message Mapping for EdTech: A Step-by-Step Guide to Persona-Specific Positioning
Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
Spanish Is the Minimum. U.S. Language Requirements Go Further Than Most Companies Do
the United States does not have an official national language. English is the dominant language of instruction in most public schools, but the linguistic diversity of American students particularly in the largest state markets is a product requirement, not an optional feature.
K-12 Enrollment in 2026: What Declining Numbers May Mean for EdTech Companies
Public school enrollment is slowing down. That doesn’t mean the market has to do the same. Here is how to read the numbers and what they actually mean for your go-to-market strategy.
You Can't Wait for An Audience to Find You, So Go Get One
Building your own audience from scratch takes time. Third-party lead generation programs let you access someone else's established audience.
ISTE Is the Biggest U.S. EdTech Conference, But Not Always the Best Investment
Just because ISTE is the biggest conference, doesn't mean it's the best one for your company. Let's break down what it takes to make the most of the experience.
U.S. Teachers Expect More Support Than You Are Planning to Give Them
One of the most consistent surprises for companies entering the U.S. K-12 market is the depth of teacher support that U.S. schools expect at the point of purchase.
K-12 RFPs: A Primer for EdTech
A Request for Proposal is the most unambiguous signal the education market sends: a district has a defined need, has allocated budget, and is ready to select a solution. The only question is whether you are prepared to respond well enough to win.
The U.S. K-12 EdTech Market in 2026: Size, Structure, and Opportunity
The U.S. K-12 EdTech market is part of a $214 billion global sector. But it's not one market, it's fifty-plus. Here's what the 2026 data on enrollment, funding, and market structure actually means for your go-to-market strategy.