Educators receive more vendor email than almost any other professional audience. They have developed a fast, accurate filter for content that exists to serve the sender rather than the reader. Once your company lands in that category, getting out is hard.
The ratio of value emails to ask emails should be 3:1. Some EdTech companies have it backwards.
Educators receive more vendor email than almost any other professional audience. They have developed a fast, accurate filter for content that exists to serve the sender rather than the reader. Once your company lands in that category, getting out is hard.
The fix is not complicated. It requires discipline.
Your Case Studies Might Be Boring Because They Lack a Heartbeat
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
One of the most underutilized capabilities in EdTech marketing is the targeted list pull. Companies either avoid education data services entirely because they feel intimidating, or they engage a provider without enough preparation to get real value out of it.
So many EdTech award programs are not worth the time, effort, and expense. Here’s four that are worth it.
When 250 companies are declared the top EdTech companies in America, the phrase loses its meaning almost immediately.
When the second largest district in the country unanimously votes to audit its EdTech contracts and pull devices from its youngest students, the market is telling you something about where the conversation is headed.
Your Case Studies Might Be Boring Because They Lack a Heartbeat
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
