Educators receive more vendor email than almost any other professional audience. They have developed a fast, accurate filter for content that exists to serve the sender rather than the reader. Once your company lands in that category, getting out is hard.
The ratio of value emails to ask emails should be 3:1. Some EdTech companies have it backwards.
Educators receive more vendor email than almost any other professional audience. They have developed a fast, accurate filter for content that exists to serve the sender rather than the reader. Once your company lands in that category, getting out is hard.
The fix is not complicated. It requires discipline.
What my cold email inbox reveals about AI, personalization and the outreach that actually gets attention. I didn’t set out to study cold emails, but they kept arriving. Some were clearly automated, while others had obviously done their homework, referencing my company, my role, previous jobs and occasionally something
Districts touch 3,000 edtech products a year and ignore most vendor outreach. Educators still rank webinars first among the professional learning that helps them improve. Here is what that means for how you fund the channel.
When an EdTech customer leaves a platform, most people assume the process is straightforward. The contract ends, access is removed, and eventually the customer data is deleted. It sounds simple. The reality is far more complex.
You won the district enterprise contract, but if teachers aren't talking about you on their own time, your renewal is already at risk.
Expanding into international markets without local knowledge is one of the more avoidable ways to waste a year and a significant budget.
What my cold email inbox reveals about AI, personalization and the outreach that actually gets attention. I didn’t set out to study cold emails, but they kept arriving. Some were clearly automated, while others had obviously done their homework, referencing my company, my role, previous jobs and occasionally something
We recently sat down with Lisa to discuss how her firm has evolved, the ways AI is streamlining the recruitment back-office, and why, despite the rise of automated tools, the "human touch" remains the most valuable currency in the marketplace.
We sat down with Chelsea Maude Avirett, founder of EdSkip, to talk about what she's seeing across the education job market, from highly competitive remote roles and “ghost jobs” to AI skills, networking, and the functions where hiring remains active.
