Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
the United States does not have an official national language. English is the dominant language of instruction in most public schools, but the linguistic diversity of American students particularly in the largest state markets is a product requirement, not an optional feature.
Public school enrollment is slowing down. That doesn’t mean the market has to do the same. Here is how to read the numbers and what they actually mean for your go-to-market strategy.
Building your own audience from scratch takes time. Third-party lead generation programs let you access someone else's established audience.
Just because ISTE is the biggest conference, doesn't mean it's the best one for your company. Let's break down what it takes to make the most of the experience.
One of the most consistent surprises for companies entering the U.S. K-12 market is the depth of teacher support that U.S. schools expect at the point of purchase.
A Request for Proposal is the most unambiguous signal the education market sends: a district has a defined need, has allocated budget, and is ready to select a solution. The only question is whether you are prepared to respond well enough to win.
The U.S. K-12 EdTech market is part of a $214 billion global sector. But it's not one market, it's fifty-plus. Here's what the 2026 data on enrollment, funding, and market structure actually means for your go-to-market strategy.
Every EdTech company has, at some point, been in a district conversation and realized too late that they were talking to the wrong person. Or worse, the right person, but with the wrong message. The buyer persona framework exists to prevent both failures at scale.
Adoption states and open territory states are not the same market. Companies that treat them identically waste years and millions finding that out.
A district leader who won't answer a cold email will attend their association's annual conference and read their newsletter. Here's how EdTech companies should engage associations.
