Rural Schools Are Small, Remote, and Increasingly Powerful
The rural K-12 market is not a secondary consideration or a footnote to a broader go to market strategy. It is a substantial, diverse, and underserved segment of American education.
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Accessibility Is Not a Feature, It’s a Requirement
On April 24, 2024, the U.S. Department of Justice finalized a new rule under Title II of the Americans with Disabilities Act, imposing significant digital accessibility requirements on public entities, including public schools and universities. The deadline is April 24, 2026.
We Asked Educators What They Think About the Industry. Yikes.
We asked educators what they think about different aspects of the education industry. The results were insightful, heart-felt, and grounding. Let's just say that providers have their work cut out for them.
How to Pull a Smarter Education Data List (And Actually Use It)
One of the most underutilized capabilities in EdTech marketing is the targeted list pull. Companies either avoid education data services entirely because they feel intimidating, or they engage a provider without enough preparation to get real value out of it.
If You're Going Global, Don't Go it Alone
Expanding into international markets without local knowledge is one of the more avoidable ways to waste a year and a significant budget.
Four EdTech Awards Worth Pursuing (The Rest Are Participation Trophies)
So many EdTech award programs are not worth the time, effort, and expense. Here’s four that are worth it.
Your EdTech Might be Invisible to AI Search...Here's Why
SEO is not dead. But if you are not optimizing for AI answer tools, half your audience is never finding you.
Your Email Program Is Training District Leaders to Ignore You
Educators receive more vendor email than almost any other professional audience. They have developed a fast, accurate filter for content that exists to serve the sender rather than the reader. Once your company lands in that category, getting out is hard.
Curriculum Mapping Is More Than Alignment, It's GTM Strategy
When we talk about curriculum mapping with EdTech clients, we usually have to reframe it first.
Our Language is Changing and I'm Not Super Excited About
I'm not suggesting we drain the warmth from our interactions. I'm not asking anyone to stop being enthusiastic. But there's a version of enthusiasm that is earned and specific and therefore actually moves people. Then there's a version that is reflexive and inflated and therefore moves no one.
Educator Perceptions of the Industry...In their own words
But we’re exhausted, and we need less to do more. If companies want to make an impact, they need to start by truly listening to the people in the classroom.
Your EdTech CRM Deserves Better Than What You're Feeding It
Education data services are transforming how EdTech companies build and maintain their contact databases. Here's what to know before you engage a provider.
How K-12 Education Funding Works: An Intro for EdTech Companies
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
If You Don't Want People to Visit Your Booth, Have a Seat
I have walked a lot of conference exhibit halls over the past twenty years. The booths that pull people in and the booths that repel them are usually separated by one thing: whether the staff is standing at the edge of the space or hiding behind a table with their phones out.
