I'm not suggesting we drain the warmth from our interactions. I'm not asking anyone to stop being enthusiastic. But there's a version of enthusiasm that is earned and specific and therefore actually moves people. Then there's a version that is reflexive and inflated and therefore moves no one.
But we’re exhausted, and we need less to do more. If companies want to make an impact, they need to start by truly listening to the people in the classroom.
Education data services are transforming how EdTech companies build and maintain their contact databases. Here's what to know before you engage a provider.
K-12 education funding flows from three sources: federal, state, and local. Knowing which programs apply to your EdTech solution is what closes deals.
I have walked a lot of conference exhibit halls over the past twenty years. The booths that pull people in and the booths that repel them are usually separated by one thing: whether the staff is standing at the edge of the space or hiding behind a table with their phones out.
Inequity is not transactional. It's a lived experience that has not quieted down in the past six years, much less the past 400 years. When an education company goes silent, it's transactional choice about whose discomfort gets prioritized.
Companies that come back from conferences with real traction are the ones that treated the conference as the last step in a preparation process, not the whole event.
Most companies entering the U.S. market assume their content is closer to ready than it actually is. The gap analysis tells a different story.
Recently, I sat in a product demo. I saw a button that said, "AI-powered." So I asked which Large Language Model it was built on. Or what that that button does or meant. The vendor said, "I am not sure. I will have to get back to you."
In 2025, Chinese families bought 6.32 million AI learning tablets - a four-year surge that has seen annual sales nearly double since 2021 (3.34 million units). The broader educational device market is expected to grow significantly over the next few years and expand beyond the Chinese borders.
Most EdTech companies have one version of their pitch. It covers the product, the outcomes, the pricing model, and the implementation approach. It is usually built around what the company wants to say, not what each buyer persona needs to hear.
the United States does not have an official national language. English is the dominant language of instruction in most public schools, but the linguistic diversity of American students particularly in the largest state markets is a product requirement, not an optional feature.
Public school enrollment is slowing down. That doesn’t mean the market has to do the same. Here is how to read the numbers and what they actually mean for your go-to-market strategy.
Building your own audience from scratch takes time. Third-party lead generation programs let you access someone else's established audience.
Just because ISTE is the biggest conference, doesn't mean it's the best one for your company. Let's break down what it takes to make the most of the experience.
